🎬 Video Ad Brief — Local Landscaper (Wes)
One 10-second AI video ad sample · luxury backyard remodels · Dallas–Fort Worth (Mansfield) TX · $30–40k avg ticket
The #1 rule — this is pass/fail.
Make it feel like a
real middle-aged Texas landscaper who posted a phone reel that got 10 likes. RAW + PERSONALITY over polish. If it looks "too perfect / robotic / AI / like a TV commercial,"
Wes walks. He is NOT sold — this sample is the close. Personality > production value, every time.
📌 Copy THIS ad
Replicate this ad's
structure, pacing, energy, shot type & delivery — swap in Wes's specifics (table below).
| Copy from the ad | Swap in for Wes |
|---|
| Their spokesperson | 45yo white TX guy — jeans, button-up, hat, cowboy boots |
| Opening hook line | "Local Landscaper here — we just wrapped this backyard over by Walnut Creek…" |
| Their project/setting | Texas luxury backyard: outdoor kitchen / pergola / travertine patio |
| Neighborhood name-drop | "Walnut Creek Country Club" / "here in Mansfield" |
| Pacing + cut count | Match exactly — same rhythm, same (low) cuts, same raw energy |
| CTA | Keep same style + placement |
Method: run that ad's video as the
motion reference in Kling Motion Control 3.0, sub in our TX avatar, change the background to the Texas backyard — that gives its exact human body-language + pacing without copying its visuals.
▶️ Watch these moments first (jump into the call)
📎 Reference advertisers (match this style)
⚠️ AVOID our usual Max Systems AI-SEO avatar ads — those are the "too perfect / robotic" ones Wes criticized.
👤 Avatar (exact spec)
Middle-aged white man ~45yo · jeans + button-up shirt · hat (required) · no slicked/perfect hair · cowboy boots with jeans over the boot · trustworthy owner vibe — not a model, not the young owner, not a girl for this one.
🌵 Setting (must read as TEXAS)
Real finished luxury backyard — outdoor kitchen / pergola / paver or travertine patio. Texas home look (brick, roof, plants, trees) — no California palms. Pull a reference house from Zillow near Walnut Creek Country Club, Mansfield TX (upscale golf-course neighborhood everyone knows). Green-screen / Motion-Control the avatar in front of the real project.
🎚 Authenticity rules (the whole game)
- Minimal cuts — feel like one continuous phone take. Too many cuts = feels AI → kills it.
- Human imperfection: slight pauses, glance away mid-sentence, a breath. Not a flawless read.
- Sell the experience, not a discount. No "free inspection" clickbait — $40k buyers want to choose the design/stone/layout and see it before they pay.
- Name the neighborhood for local proof.
🛠 How to generate
Use Kling AI → Motion Control 3.0 (the method from the call at 15:41): take the copy-ad's video as the motion reference, sub in our 45yo TX avatar so body language + pacing feel human, then change the background to the Texas backyard. Captions minimal or none (raw reels usually have none). Export 9:16 vertical, 1080×1920.
✍️ The 10-second script
Local Landscaper — 10s sample
"Local Landscaper here — just finished this backyard over by Walnut Creek. Outdoor kitchen, travertine patio, custom pergola… (glances back at the build) you design it, we build it. This is what we do."
✅ Deliver back
One 10-sec 9:16 MP4, labeled "Local Landscaper — 10s sample." Avatar + Texas backyard as specced, raw / personality-forward, minimal cuts. Needed for William to send Wes this weekend.